asilogo~timandrews~The ASI Show! in Philadelphia, Pennsylvania~On Your Mark, Get Set, Promote!~The Advertising Specialty Institute hosted its leading promotional products industry trade show in Philadelphia. We spoke with several of the 450 exhibitors to find out what's hot, like roses that can be imprinted with company logos or cards that offer downloadable music. Also featured is an industry update from Tim Andrews, president of ASI.

timandrews~timandrews~Industry Update~Meet the President~Tim Andrews, president of ASI, provides an industry update. Discover the latest trends, including increased spending by pharmaceutical companies and financial firms, and why the industry has grown to $17.8 billion. www.asicentral.com.

speakingroses~speakingroses~Speaking Roses~Speaking Roses (OTCBB: SRII)~Speaking Roses imprints logos onto live roses. Learn how they help Lexus thank their customers, and why Tom Cruise recently gave away 225 bouquets on the Ellen DeGeneres Show. www.speakingroses.com.

midnitesnax~midnitesnax~Mid-Nite Snax~Mid-Nite Snax~Find out how "That '70s Show" on FOX was marketed using gum at American Idol auditions, and how branded popcorn was produced for American Express. www.midnitesnax.com.

hartleigh~hartleigh~Hartleigh Creations~Hartleigh Creations~Find out how Albertson's Supermarkets, Volkswagen and charities have used the bagBuddy – an invention that allows you to carry multiple bags at once. Also discover a Swiss Army knife for women. www.bagbuddy.com.

haasjordan~haasjordan~Haas-Jordan~Haas-Jordan~Established in 1899. Listen to a story about golf great Byron Nelson, why branded umbrellas are popular with the PGA Tour, and learn about the benefits of making an umbrella with fiberglass. www.haas-jordan.com.

leeds~leeds~Leed's~Leed's~A top industry supplier, Leed's makes The Jotter, a valuable leave-behind for sales reps. Learn about its new deal with Case Logic and the benefits of using USB drives with logos on them. www.leedsworld.com.

masonliu~masonliu~Sun Bear, Ltd.~Sun Bear, Ltd.~It's the latest in T-shirts – prints that wrap 360 degrees around the entire shirt. Find out what else the progressive product lineup offers, including mesh wear. www.sunbearltd.com.

ups2~ups~UPS~UPS (NYSE: UPS)~Joe Trumbull informs about the exclusive affiliate program from UPS, providing shipping discounts from 20% - 40% for ASI members, and what separates UPS from the others. www.ups.com.

clegg~clegg~Clegg Industries~Clegg Industries~STAPLES stores use the sound card technology from Clegg Industries for its “that was easy” button. Learn how Stevie Wonder created an audio card to invite friends to his charity party, and discover what Yahoo! has to do with Clegg promotional products. www.cleggonline.com.

americanapparel~americanapparel~American Apparel~American Apparel~Find out why this Los Angeles-based top supplier of made-in-the-USA wearables is making an impact. It now has 120 stores worldwide, including Philadelphia. Learn how its new designs, like the tyvek jacket and the new line of dance-inspired pieces, are hits. www.americanapparel.net.

californiatatoos~californiatatoos~California Tattoos~California Tattoos~Temporary tattoos have promoted Pirates of the Caribbean, Superman and Scooby Doo movies. California Tattoos is about fun, not pain, and its tattoos are made with FDA-approved ink, apply with water, and last up to seven days. Perfect for school programs and charity events, find out how to use temporary tattoos in your marketing. www.caltattoo.com.

enorlighters~enorlighters~Enor International~Enor International~Custom-imprinted lighters are popular with Las Vegas Strip casinos, and can ignite your sales. Enor explains sales have tripled in one year, because clients are collecting them. Listen to the sound effects produced by the frog lighter or slot machine lighter, and learn about the different shapes available. www.enorusa.com.

kutmaster~kutmaster~KutMaster~KutMaster~Since the 9-11 disaster, there has been a downplay on knives. However, KutMaster remains master in knives and its best seller is the Utica Cutlery box cutter – perfect for the carpet and construction industries. The company also offers great promotional products gifts, like barbeque sets, Swiss Army knives and cheese wedge boards. www.kutmaster.com.

popupmaps~popupmaps~MapGroup~MapGroup~Barnes & Noble and Brookstone stores feature the PopOut Map, the latest in maps for promotional products. Started in the UK, these pocket-sized maps conveniently fold out in origami-style. www.mapgroup.net.

leashables~leashables~Leashables~Leashables (NASD: OLAB)~This innovative company started by cutting up wetsuits. It's grown around its core product, lip balm on a leash, and has evolved with hand sanitizers and mouthwash. Learn about its edgy marketing, including using AC/DC songs. www.leashables.com.

mediatree~mediatree~Media Tree~Media Tree~Discover www.scribbleshirt.com, a new Website where you can build a customized promotional T-shirt. Also, learn about cards that are branded and redeemable for downloading over one million songs, as used by Jameson Irish Whiskey and entertainment companies. www.mediatreegroup.com.

showdowndisplays~showdowndisplays~Showdown Displays~Showdown Displays~Stop visitors in the trade show aisle with the new freestanding vertical rolling ad banner and imprinted table covers and tents. www.showdowndisplays.com.

evans~evans~Evans~Evans~Evans provides the widest selection of colors available for plastics, including a hot-pink breast cancer research pin. Find out why Playtex is interested in its products and learn about the antibacterial toothbrush holder. www.evans-mfg.com.