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The Buzz at StreetIQ.com
July 13, 2006
magic~magic~MAGIC - The Business of Fashion Christopher McCabe, VP and General Manager of MAGIC provides a brief description of this renowned event where the industry conducts a significant portion of their annual business.
russell~russel~Russell Athletic, Fashions Value Play (NYSE: BRKa) Listen to Stephen Malaster's interview of Alex Hodges, VP Marketing at Russell Athletic Group. Gain insights into the many brands under Russell and learn about some of their latest technology. (BRKa)
earthtones~earthtones~Interview With Earth Tones Trading Co. Andre Aggasi once said image is everything. What he left out was the need for a great license partner like Earth Tones. Learn why White Castle, Nathan’s Famous, and John Deere come to Larry Levine, President and CEO of Earth Tones to get their brands to the masses.
trinityproducts~trinityproducts~The Business of Brands and Licensing Stephen Malaster speaks with Jesse Will about Trinity Products history and their exclusive licensing of name brands like WWE and Corona. Learn just how big and how important this side of the apparel business is for the brands they represent.
alibaba~allibaba~Alibaba - Changing Global Sourcing MAGIC brings over 3000 exhibitors to Las Vegas and Alibaba brings tens of thousands more to your PC. Learn about the future of sourcing from Brian Wong, Sr. Director International Marketing at Alibaba.
cherokee~cherokee~The Uniform Makes the Kid at MAGIC Cherokee Group Inc. (CHKE) sold off the uniform division back in 1995. Today that division is thriving as a private company called Strategic Partners. Get the scoop from Bill Bosch, VP Sales & Marketing on where they have taken the business.
pery~pery~Inside Perry Ellis International (NASDAQ: PERY) If diversification is the key to steady growth, then Perry Ellis has the formula down pat. From Munsingwear to Redsand, to Original Penguin, Perry Ellis covers all demographics. StreetIQ gets the details from Keva Silversmith, Dir. Corporate Communications.
colm~colm~Exploring the Science of Fashion with Columbia (NASDAQ: COLM)Some apparel companies are about style and some are about function. Columbia has fused both and profited. Learn how and why this company is a mainstay from Public Relations Manager John Fread.
www~www~Footwear That Kicks A** (NYSE: WWW) Building off iconic brands Harley Davidson and Caterpillar, Wolverine World Wide has shown continued growth. Hear some surprising facts from Richard Moe, VP Sales Caterpillar & Hobie Burgnon, VP Sales Harley Davidson Brands.
fosl~fosl~Keeping in Time with Fossil’s Growth (NASDAQ: FOSL) Few companies in the watch segment can boast such rapid brand domination and continuous growth. Hear how Fossil is now expanding into new lines. StreetIQ talks with Tim Burkhart, Sr. Director Independent Specialty Sales.
kwd~kwd~XOXO Staying True to Demographics (NYSE: KWD) Christina Cassar, Dir. Marketing explains how keeping true to a core product, XOXO has maintained growth. XOXO has selected super model Alessandra to define this year's line.
pla~pla~Pop Quiz – Who Buys Playboy? (NYSE: PLA) Well, if you are talking about the apparel business, it is overwhelmingly women. Hear from Playboy’s Aaron Duncan, SVP Creative Director and Adrianna Chinnici, Director of Licensing on their strong apparel business and trends for the future.
s~s~Boost Mobile: Where Technology and Culture Meet (NYSE: S) StreetIQ sits down with Boost Mobile's Andrew Schulenberg, Business Development Manager - Marketing; to hear how Boost Mobile is focused on their demographics and how they are still thinking outside the box.
havanajoe~havanajoe~A Visit to Spain, Panama, and HavanaHear insights from Havana Joe's Dave Engebretsen on the urban streetwear segment and how important brand is over style. Havana Joe has 20+ years building a lifestyle; now it's crossing new fashion boundaries.
and1~and1mix~Street Ball Phenomenon AND1 Keeps GrowingGet the story on AND1 from apparel to video games, a passion becomes an industry. David Williams, General Manager takes a moment with Stephen Malaster to explain the history and future.
hustler~hustler~What is Hustler Inc?Like a definition out of Webster's dictionary, Eric Gullet, Hustler VP says, "We’re Hustler, it's self explanatory". Hear more details about Hustler and their impact on the industry of fashion and image.
levistrauss~levistrauss~Levi Strauss: The Quintessential Denim Co.Denim is a classic look for every demographic. Hear from guest Scott Laporta, President & General Manager for Levi Strauss Signature on how he is growing this fresh line clothing and get a discount at Target.
prm~prm~Lowrider Takes Its Brand to the Street (NYSE: PRM) Interview with Julie Smartz, Dir. Retail Development for Primedia which knows the US culture like few others. With brands like Lowrider, growth is sure to follow. Hear how the apparel segment has done over the past three years.
ksws~ksws~K-Swiss True Performance… and More (NASDAQ: KSWS)Barry Sherbal, VP Sales for K-Swiss talks about remaining true to their technology heritage and building the best performance tennis sneaker in the biz. Kids are now asking, can he/she play, or are they just stylin'?
wrnc~wrnc~Swimming into Vegas the Speedo Way (NASDAQ: WRNC) Hear how the largest swimwear company in the world Speedo is still leading the competition. Big news awaits for the swimmers at the Beijing Olympiad.
Podcasts @ MAGIC 2006

Every August and February, the fashion industry converges on Las Vegas for the most influential four days in the business -- the MAGIC Marketplace.

Over 3300 exhibitors showcasing over 5000 brand names were at MAGIC this year including French Connection, Pelle Pelle, Philips Van Heusen, Playboy, Seven7 Jeans and Timberland.

Stephen Malaster, host of "Raising your StreetIQ," reported from the show floor at the Las Vegas Convention Center. "At MAGIC, we get a fascinating look at the biggest business opportunities in the fashion industry's #1 event," said Mr. Malaster.

MAGIC marks the tenth event that "Raising Your StreetIQ" has covered this year. Mr. Malaster focused on the business of fashion by speaking with a range of apparel and accessory companies.



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